Company Background
Founded in 1899, Yoshinoya is a famous Japanese beef bowl (Gyudon) specialist with a well-established history of over a century. Its first store opened in Nihohbashi Fish Market in Japan. The market moved to Tsukiji due to an earthquake and Yoshinoya followed.

After over a hundred years' continuous development, Yoshinoya now has over 1100 branches around the globe, spanning from Beijing, Shanghai, Hong Kong, Singapore to California, US and Malaysia etc., and continues to provide Japanese style quality food and services to customers around the world.

 

Our Logo
Yoshinoya's "bull horn" logo was invented by Yoshinoya's founder Eikichi Matsuda, with orange as its main colour, and has been adopted as Yoshinoya's logo since 1899. The idea of the "bull horn" logo derived from the initial letter of Yoshinoya's English name "Y", while the rope surrounding the horn represents the "Yokozuna" ranking (winner) in Japanese sumo-wrestling, also representing the "Yokozuna" quality of our food. The surrounding rope is made up of 27 rice grains and the whole logo means Yoshinoya sells the "best beef bowls".

 

 
 

Yoshinoya's Underlying Values

 

 

 

 

 

 
Our Mission
Yoshinoya believes in quality (Ryoshin Hinshitsu, meaning: Quality with Conscience). All our food is cooked to order with the best selected ingredients, providing food with the freshest and the finest quality. In order to provide customers with our incomparable excellent taste anytime anywhere, we continue our search for the truly best food. We deliver the finest food with speed, reasonable price and a cosy environment.

 

Product Introduction
Gyudon (beef bowls) are Yoshinoya's speciality. Prepared with premium beef and our special stock, over a steamy bowl of pearl rice. With such great tastes, it is no wonder our beef bowls are loved by so many. In addition to beef bowls, we also provide a series of choices to our customers, such as Vegetable Beef Bowls, Tobiko Salmon Flakes Bowls and Assorted Mushroom with Ao Nori.

Our Vegetable Beef Bowls are made with prime beef and healthy vegetables, involving no stir-frying or frying, is simply the best choice for the healthy-savvy modern people. Our Tobiko Salmon Flakes Bowls are prepared with specially-marinated salmon and crab roes, covered with our special gravy atop delicious Japanese rice. In order to ensure quality, our Tobiko Salmon Flakes Bowls are only available for in-store consumption and are not provided for takeouts. Last but not least is our healthy Assorted Mushroom with Ao Nori, which are prepared with four delicious kinds of mushrooms, namely enoki mushrooms, Reichi mushrooms or Giant Trich, Sau-chun mushrooms and Chinese mushrooms cooked in a special stock, and is another fresh and healthy choice provided by Yoshinoya. We also offer various new drinks, of which fruit teas made with mangos and aloe vera(Mango Iced Tea) are one of our popular specialities.

 


Quality Certification
Yoshinoya is committed to the assurance of food quality and safety. In an endeavor to enhance and maintain a high standard of quality and safety of our food so that customers feel comfortable and safe eating at our places, our food processing / distribution centre and Yoshinoya stores* have respectively been certified for HACCP (Hazard Analysis & Critical Control Points) since 2004.
* Including Tsim Sha Tsui Branch, Jordon Branch, Tsuen Wan Branch and Tseung Kwun O Branch

Quality Service
Yoshinoya is also committed to providing excellent services to customers. In recognition of our standard of services, the Hong Kong Tourism Board has awarded Yoshinoya the ¡§Quality Tourism Services ¡V QTS¡¨ status from 2005.


Community Concern
As a corporate citizen, Yoshinoya has also been actively involved in community activities through participation in various charity programs. In recognition of the contributions we have made, we have been awarded the ¡§Caring Company¡¨ logo in 2008.


Future Development
Not only will Yoshinoya continue to expand domestically, it will also commit itself to enhancing food quality and to continuously improve on food variety, restaurant conditions and staff services, and to work towards our mission of providing quality with conscience.
 
 

FIVE OPERATING OBJECTIVES

 

 
  1. FACING THE MARKET
    Yoshinoya truly believes enterprises' needs to keep in pace with society and to be fully aware of market
    changes so as to cater for the society.

  2. CUSTOMER-ORIENTED
    Consider customers' needs at all times.

  3. EXPLORE POSSIBILITIES
    Remain positively curious towards past experience and adopt an operating environment that welcomes
    any challenges and innovations.

  4. RESPECT FOR OUR STAFF
    Leveraging on the capabilities of our staff, together with our trust and considerations towards our staff
    on management level, to build teamwork spirit.

  5. RESPONSIBILTIES AND COMMITMENTS
    Fully committed to our work and acknowledge our responsibilities, and enjoy the satisfaction brought
    about from all challenges.
 
 
 

TOWARDS FUTURE DEVELOPMENT

 

 
  1. BECOME A FORWARD-LOOKING ENTERPRISE
    Breaking traditional operating concepts and models, keep up with changing environment,
    build competitive edges and capture every opportunity.

  2. BECOME A WELL-KNOWN INTERNATIONAL ENTERPRISE
    Explore products enjoyed around the globe while balancing regional societies and natural
    environment developments, towards corporate success.

  3. NURTURE TALENTED STAFF
    To cater for Yoshinoya's developments in various aspects, we require forward-looking
    and talented members.

  4. EQUIPPED FOR RAPID EXPANSION
    To cater for our rapid expansion, we need to build a strategic mechanism and an innovative
    corporate culture, so as to seize every opportunity.